Services
Research that shows what your buyers will pay for, before you spend on building it.
All engagements are fixed-fee projects.
The three engagements
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Focused Opportunity Scan
₹75,000
For founders who need an initial assessment before making a significant investment.
Book a call -
Recommended
Pre-launch Opportunity Assessment
₹1,35,000
The flagship engagement.
Book a call -
Extended Opportunity Assessment
From ₹1,50,000
For more complex opportunities that need deeper investigation.
Book a callThe final fee depends on who we need to reach, how they're recruited, the sample size and how complex the project is.
What's in every project
Scoped separately
Recruitment incentives, travel, third-party data and paid research tools are scoped separately.
What you help with
You help find the people I interview: introductions to your networks, communities or customers.
Payment
50% to confirm the project, 30% after the research and testing, 20% at the final presentation.
Not included
Implementation and execution aren't included.
Revisions
One consolidated revision round.
Taxes
Fees exclude applicable taxes.
Evidence
How far the findings go
What people say they'd buy or pay isn't the same as what they'll do. I tell you how far the findings can be trusted, and what still needs testing.
Category-level research, not a full industry report or market size. Market sizing is scoped separately if you need it.
An example. The report will be detailed as per the scope decided.
After the research
Additional strategic services
I recommend these only when the research shows they're needed.
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Only after the research
Brand & Positioning Strategy
Indicative fee
₹65,000–₹90,000
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Only after the research
Product & Experience Strategy
Indicative fee
₹60,000–₹1,00,000
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Only after the research
Go-to-market Strategy
Indicative fee
₹75,000–₹1,20,000
Questions
Do I need to find the people you interview?
Partly. I set who we need to hear from and screen them. You help with introductions to your networks, communities or customers. Paid incentives or recruitment services are scoped separately.
Why does the assessment take 4–5 weeks?
Most of the time goes to the people. Finding, screening and interviewing 8–10 buyers takes a few weeks on its own. Then I compare what they said, test the riskiest assumptions and write findings you can act on. If you need an answer sooner, the Focused Opportunity Scan takes 2 weeks.
Will this tell me how big my market is?
Not by default. The research covers your category and competitors, not market size. If you need sizing, it's scoped separately.
Is what people say they'd pay a reliable guide?
It's a useful signal, not a guarantee. People's stated intent and what they do can differ. I tell you how much weight each finding can carry, and what to test next.
Why does this cost more than a freelancer?
Because you're paying for a decision, not a deliverable. A freelancer is usually hired to make something you've already decided on. This comes before that: it tells you whether to build it, for whom and at what price, and how much weight each finding can carry. The fee is fixed, and small next to the cost of building the wrong thing.
Book a call, let me see how I can help you
A free 20-minute call to see which project fits, if any.
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