Work
Three projects, each shown with the evidence behind the decisions, and what is still unproven.
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Client work
Borrowed Blues
3 client interviews and a therapist interview
An online therapy practice built around what clients said they needed: a start they understand, and progress they don't have to track.
Read the case study: Borrowed Blues -
Client work
BN Syndicate
9/10 from the owner for catalogue and product detail
A product list turned into a buying guide, organised by the job each tape does, for the person who shortlists suppliers.
Read the case study: BN Syndicate -
Thesis project
Gulbari
112-person survey, 14 interviews
A silver jewellery brand positioned as premium, every day, built to launch, with one question left to test.
Read the case study: Gulbari
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